About Us

Who is GripOnz?

GripOnz was started by Ben & Alex, the founders of NZBootroom - New Zealand’s most trusted boot sellers for the past 5 years. We are two young lads from Auckland who met back in 2015 playing football in the same team at school.

What is GripOnz?

GripOnz is a sportswear brand born in Auckland, New Zealand. We focus on quality, innovation, and performance, designing products that enhance the experience of sport. Our goal is to provide today’s players with essential equipment - from grip socks to accessories - that improves confidence on the pitch. Every product is crafted with you, the player, in mind - to help you perform at your best and enjoy the game to the fullest.

Where did GripOnz start? 

The idea for GripOnz first came about in the summer of 2021/2022, while we were sitting in our basement working on NZBootroom’s website. Excited by the prospect of launching our own online store, we began talking about selling more than just boots. At first, it was just a thought, but the idea stayed with us. The more we explored it, the clearer it became that we didn’t want to simply resell other people’s products - we wanted to design and create our own. That’s how GripOnz was born. We knew it would take a lot of work, but the challenge was exciting, and we were ready to take it on.

How did we make GripOnz happen?

GripOnz was slowly built over the course of two years, but this was far longer than we first anticipated as we both had other full time commitments. Working full time in Auckland (Alex) and studying at the University of Otago (Ben) meant neither of us had much spare time, so GripOnz was just a side project on top of our full time commitments. We slowly chipped away at different tasks and ticked off new things week by week. We would have regular zoom calls from Auckland to Dunedin and catch up to discuss what we had been working on. 

Why did we start GripOnz? 

Ever since we started New Zealand Bootroom, it has always been our dream to have our very own sportswear brand to work alongside it. The NZBootroom journey started in our final year of highschool when we started up a small instagram page just for reselling boots. Our followers loved the content and the page just kept on growing and we have now sold over 1000 pairs of boots! It was clear that the kiwi sporting community loved having a locally run online store they could rely on for their boots, so we thought why not take it to the next level and give them one for sportswear and accessories too.

3 years later...

Our mission remains simple: to create high-quality, innovative sportswear with the player at the center of everything we do. We aim to become a nationally recognized brand that Kiwi athletes trust - and eventually take GripOnz to the global stage. Through every product we design, every detail we refine, and every game we support, our focus will always be on helping players perform at their best. This is just the beginning - watch this space, because we’re only getting started...